Opportunity Information: Apply for USDA AMS TM LFPP G 23 0011
The Local Food Promotion Program (LFPP) is a discretionary grant opportunity offered by the U.S. Department of Agriculture, Agricultural Marketing Service (USDA AMS). Its purpose is to fund projects that strengthen local and regional food systems by building and expanding the businesses and infrastructure that help move food from producers to consumers through indirect marketing channels. In practical terms, the program is aimed at organizations that operate or support "intermediary" activities, such as food hubs, aggregators, distributors, processors, and other enterprises that connect multiple producers to multiple buyers. The overall goal is to increase both access to and availability of locally and regionally produced agricultural products by improving how those products are processed, handled, marketed, and delivered within a region.
LFPP places strong emphasis on the middle parts of the supply chain that often determine whether local foods can scale beyond direct-to-consumer sales like farmers markets. Funded projects can focus on processing, aggregation, distribution, and storage capacity for local and regional products, including value-added agricultural products. That includes work like improving cold storage, organizing shared distribution routes, establishing aggregation points, developing processing capabilities that allow raw products to be turned into shelf-stable or prepared items, and generally building the operational backbone needed for local products to reach institutions, retailers, and other buyers efficiently.
Another major theme in LFPP is value-added product development. The program explicitly encourages the creation and expansion of value-added agricultural products, which can help producers and regional businesses capture more revenue, extend seasonal availability, and meet buyer demand for more convenient or differentiated products. Alongside that, LFPP supports planning and strategy work that makes these efforts viable, such as business development plans and feasibility studies. This can include analyzing market demand, evaluating operational models, determining equipment and facility needs, assessing financial sustainability, and identifying partnerships that strengthen a regional value chain.
Marketing and coordination are also central to the program. LFPP supports developing marketing strategies for producers and businesses selling local foods and value-added products, and it funds efforts that facilitate regional food chain coordination and mid-tier value chain development. This reflects a focus on creating reliable, organized pathways for local products to move through the market, especially pathways that can serve larger or more consistent buyers while still benefiting regional producers. Projects that improve coordination among growers, aggregators, processors, distributors, and end buyers fit well within this scope, particularly when they help build lasting market relationships and shared systems.
LFPP also addresses emerging needs in the food system, including reducing on-farm food waste and adapting to changing technology needs in indirect producer-to-consumer marketing. This can mean supporting new business opportunities or marketing approaches that use surplus or cosmetically imperfect products, developing secondary markets, improving logistics so product moves faster and spoils less, or implementing tools and platforms that help manage inventory, ordering, traceability, customer relationships, and distribution more effectively. The program recognizes that modern local and regional supply chains increasingly rely on technology to coordinate multiple producers and buyers, and it allows projects to respond to that reality.
Food safety is another explicit allowable focus area. LFPP can cover expenses related to the costs of obtaining food safety certifications and making improvements to food safety practices and equipment. This is important for regional supply chains because many wholesale, institutional, and retail buyers require specific certifications or documented practices, and the costs of compliance can be a significant barrier for smaller operations. Projects that help regional enterprises adopt stronger food safety systems, upgrade equipment, or meet certification requirements align with the program's intent to make local products more market-ready and broadly accessible.
From the funding details provided, LFPP is offered as a grant with an award ceiling of $750,000, and the agency anticipated making about 300 awards under this opportunity. The funding opportunity number is USDA AMS TM LFPP G 23 0011, and the CFDA number listed is 10.175. The opportunity was created on February 14, 2023, with an original application closing date of May 2, 2023, requiring applications to be submitted and validated by 11:59 pm Eastern Time on the deadline date. Eligibility is listed as "Others (see text field entitled Additional Information on Eligibility for clarification)," which indicates that eligibility can include a range of entity types but is ultimately defined in the full program announcement and related eligibility guidance.
Overall, LFPP is designed for projects that make local and regional food markets work better at scale by strengthening the businesses, infrastructure, coordination, and compliance systems that sit between producers and end consumers. It is especially well-suited to initiatives that help local products move through aggregation and distribution channels, expand value-added processing, improve marketing and market access, reduce waste, adopt technology for indirect marketing, and meet food safety expectations that unlock larger and more stable purchasing opportunities.Apply for USDA AMS TM LFPP G 23 0011
- The Department of Agriculture, Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Local Food Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on Feb 14, 2023.
- Applicants must submit their applications by May 02, 2023 Only applications submitted and validated by 1159 pm Eastern Time on. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $750,000.00 in funding.
- The number of recipients for this funding is limited to 300 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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