Opportunity Information: Apply for SCAKAB 21 CA 006 SCA 04292021
The National Unity Project is a U.S. Department of State funding opportunity administered by the Public Affairs Section (PAS) of the U.S. Embassy in Kabul. It is structured as a discretionary cooperative agreement, meaning the U.S. government expects to stay actively involved during implementation rather than simply issuing funds and stepping back. The project is designed as a nationwide public-facing campaign that supports Afghanistan's peace and reconciliation efforts by promoting national unity, inclusiveness, accountability, and transparency at a moment when the country was anticipating a possible peace settlement between the Afghan government and the Taliban.
At its core, the opportunity seeks proposals that can mobilize Afghan citizens through a mix of in-person and virtual public activities. The campaign is meant to remind people of what they share across regions, ethnicities, tribes, and demographics, and to strengthen a sense of common Afghan national identity. A key emphasis is reframing national identity in a way that builds social bonds and encourages unity around peacebuilding, while also countering hopelessness and fatigue by highlighting a positive, constructive narrative of what it means to be Afghan.
The program description makes clear that inclusiveness is not optional; the campaign is expected to involve all groups and reflect Afghanistan's diversity rather than privileging one community or perspective. At the same time, the identity it promotes should feel authentic and grounded in tradition, acknowledging cultural roots while recognizing modern realities such as economic development, expanded access to education, and the need to adapt for the future. The campaign should use Afghan history and cultural elements as tools for storytelling, with the idea that stories can educate the public, build empathy across divides, and encourage people to see one another as part of a shared national community.
Another major priority is encouraging citizens to become active contributors to reconciliation in their own communities. The requested activities should inspire and equip Afghans to act as catalysts for positive social change, emphasizing peaceful problem-solving and community-level reconciliation. The opportunity specifically calls for acknowledging and elevating the contributions of women and youth, signaling that proposals should not treat these groups as peripheral audiences but as central voices and participants in the campaign.
Language access and broad public reach are also central to the project design. Activities are expected to be multilingual, engaging audiences in both Dari and Pashto, and potentially incorporating additional tribal or local languages to connect with communities outside major urban centers. This requirement reflects the campaign's wider goal: to reach people where they are and to avoid a top-down message that only resonates with a narrow segment of the population.
In terms of funding details, the opportunity number is SCAKAB 21 CA 006 SCA 04292021 under CFDA 19.501. The award ceiling is $2,500,000, with one award expected, indicating the embassy intended to fund a single, large-scale implementer capable of running a broad national campaign. The opportunity was posted in early May 2021, with an original application deadline of June 17, 2021. The eligible applicant category is listed as "Others" with additional eligibility details referenced in the full announcement, which generally suggests a potentially broad set of organizations may apply depending on the specific criteria in the solicitation.
Overall, this grant opportunity is aimed at a comprehensive communications and civic engagement effort that uses public programming and storytelling to strengthen shared identity, reduce social fragmentation, and build public support for peace and reconciliation, with deliberate attention to inclusion, multilingual outreach, and the meaningful participation of women and youth.Apply for SCAKAB 21 CA 006 SCA 04292021
- The Department of State, U.S. Mission to Afghanistan in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "National Unity Project" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501.
- This funding opportunity was created on May 02, 2021.
- Applicants must submit their applications by Jun 17, 2021. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $2,500,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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