Opportunity Information: Apply for ND NOFO 19 100
The grant opportunity titled Supporting Her Empowerment via Digital Tools (Funding Opportunity Number: ND NOFO 19 100) is a discretionary U.S. Mission to India grant focused on strengthening the economic and entrepreneurial capacity of women artisans by helping local organizations teach practical, market-ready digital skills. The central idea is to harness women artisans entrepreneurial and innovative potential by equipping them, through intermediaries, with tools and strategies that make it easier to grow their businesses and access broader markets, especially through online sales channels.
Under this program, the selected grantee is expected to design, organize, and deliver three separate in-person trainings, each lasting two days, called Digital Strategies for Business. These workshops must take place in three cities: Lucknow (Uttar Pradesh), Jaipur (Rajasthan), and Ludhiana (Punjab). Each city-based workshop should include a cohort of at least 10 and no more than 15 participants, with participants drawn from CSO/NGO representatives rather than the artisans directly. This structure is intentional: the program aims to create multipliers who can take what they learn and pass it along to women artisans in their own communities, including those in rural and hard-to-reach areas.
A major requirement is that the workshops be hands-on and practical, not theoretical. Training content should center on using commercially available technology to sell art and related products online. In practice, this implies instruction on real tools and platforms that participants can realistically adopt and teach others to use, such as basic digital marketing approaches, setting up an online presence, using social media or messaging tools for customer engagement, product presentation and photography fundamentals, listing products for sale on suitable e-commerce or marketplace platforms, and other accessible digital methods that support sales and business operations. The program also specifically calls for a train-the-trainer methodology, meaning the grantee should build in teaching techniques, reusable training materials, and facilitation practice so that CSO/NGO participants leave prepared to replicate the training with women artisans in their networks.
Each participant must complete an initial idea or draft plan by the end of the workshop that they can begin executing afterward. This requirement pushes the program toward action and implementation rather than ending at general learning outcomes. The expectation is that participants leave with a concrete starting point for applying digital strategies in support of women artisans, whether that is a pilot training plan, an outreach strategy, an online sales initiative, or another practical concept that can be tested and improved.
Funding is provided as a grant with an award ceiling of $35,000. The opportunity falls under the Education funding activity category and is associated with CFDA number 19.040. Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, and nonprofit organizations with IRS 501(c)(3) status (excluding higher education institutions in that nonprofit category listing). The opportunity was created on 2018-12-20, and the original application closing date was 2019-02-20. For full requirements, deliverables, and any additional compliance or formatting rules, applicants are directed to consult the complete announcement listed under the related documents tab.Apply for ND NOFO 19 100
- The U.S. Mission to India in the education sector is offering a public funding opportunity titled "Supporting Her Empowerment via Digital Tools" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on 2018-12-20.
- Applicants must submit their applications by 2019-02-20. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $35,000.00 in funding.
- Eligible applicants include: Public and State controlled institutions of higher education, Nonprofits having a 501 (c) (3) status with the IRS, other than institutions of higher education, Private institutions of higher education.
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