Opportunity Information: Apply for 72044218RFA00003
The USAID Cambodia Social and Behavior Change Activity is a USAID/Cambodia health-focused grant opportunity designed to help more Cambodians seek out and use quality health care while experiencing less financial hardship, largely by strengthening the sustainability of the overall health system. The central idea is that better health outcomes are not only driven by the availability of services, but also by whether people understand, trust, and choose to use those services in a timely way. Because of that, the activity emphasizes social and behavior change approaches to influence healthier decisions and encourage appropriate care-seeking.
The opportunity directly supports USAID/OPHEs Project Appraisal Document (PAD) objective: ensuring Cambodians seek and receive quality health care with reduced financial burden through more sustainable systems. It is aligned with USAIDs Country Development Cooperation Strategy (CDCS) and is mainly intended to deliver results under Sub-Intermediate Result (Sub-IR) 2.1.1, which focuses on improved health and child protection behaviors. In practice, that means the awardee would be expected to design and implement interventions that measurably improve household and community behaviors linked to health and child wellbeing, such as preventive practices, early care-seeking, adherence to treatment, and other behaviors that influence health outcomes. The activity also contributes, though to a lesser degree, to Sub-IR 2.1.3, which targets improved quality of public and private sector health and social services. That secondary link suggests the activity is not limited to public messaging alone; it may also involve working with service providers or systems so that the increased demand generated by behavior change work connects people to services that are actually safe, responsive, and higher quality.
A defining feature of the opportunity is its demand-generation purpose. The activity is meant to complement other USAID health investments by creating stronger demand for quality health services, meaning it aims to increase awareness, acceptance, and consistent use of appropriate services. Rather than building infrastructure or financing clinical care directly, the core value-add is likely in research-informed communication and community engagement strategies that address barriers such as misinformation, social norms, stigma, low risk perception, limited decision-making power in households, and distrust of the health system. By shifting these factors, the activity intends to help people not only adopt healthier behaviors, but also navigate toward quality care options earlier and more effectively, which in turn can reduce complications and the financial shocks that come with delayed or inappropriate treatment.
Administratively, this is a discretionary funding opportunity issued by the U.S. Agency for International Development (USAID), Cambodia Mission (USAID-Phnom Penh). The funding instrument is a Cooperative Agreement, which typically means USAID expects substantial involvement during implementation, such as close collaboration on work planning, technical approaches, monitoring, and adaptive management. The opportunity (Funding Opportunity Number 72044218RFA00003) was posted October 11, 2017, with an original closing date of November 17, 2017. The award ceiling is USD 10,000,000, and USAID anticipated making one award, indicating a single lead implementer would manage the main scope of work, often with partners or subcontractors if needed. Eligibility is listed as unrestricted, meaning it is open to any type of applicant entity, subject to any additional eligibility clarifications in the full announcement.
In short, this opportunity funds one implementer to run a large-scale social and behavior change activity in Cambodia that primarily improves health and child protection behaviors and also supports improvements in service quality by ensuring that rising demand is directed toward better care. The overall intent is to help Cambodians seek and receive quality health services more consistently and affordably, contributing to a more sustainable health system over time.Apply for 72044218RFA00003
- The Agency for International Development, Cambodia USAID-Phnom Penh in the health sector is offering a public funding opportunity titled "USAID Cambodia Social and Behavior Change Activity" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001.
- This funding opportunity was created on Oct 11, 2017.
- Applicants must submit their applications by Nov 17, 2017. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $10,000,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
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Frequently Asked Questions (FAQs): USAID Cambodia Social and Behavior Change Activity
What is the USAID Cambodia Social and Behavior Change Activity?
The USAID Cambodia Social and Behavior Change Activity is a USAID/Cambodia health-focused grant opportunity designed to help more Cambodians seek out and use quality health care while experiencing less financial hardship. It aims to strengthen the sustainability of the overall health system by improving how households and communities understand, trust, and use health services in a timely way.
What is the main purpose of this grant opportunity?
The main purpose is demand generation for quality health services in Cambodia. The activity emphasizes social and behavior change approaches to influence healthier decisions and encourage appropriate care-seeking, rather than focusing on infrastructure construction or directly financing clinical care.
What problem is this activity trying to address?
The activity is built on the idea that health outcomes depend not only on whether services exist, but also on whether people understand those services, trust them, and choose to use them at the right time. It targets barriers that can prevent timely and appropriate service use, which can lead to worse outcomes and higher financial hardship.
How does social and behavior change (SBC) fit into health outcomes?
The activity treats SBC as a central driver of health outcomes by focusing on factors that shape decisions, such as social norms, stigma, misinformation, low risk perception, limited decision-making power in households, and distrust in the health system. By shifting these factors, the activity seeks to improve preventive practices, early care-seeking, and adherence to treatment.
Which USAID objective does this opportunity support?
This opportunity directly supports the USAID/OPHEs Project Appraisal Document (PAD) objective of ensuring Cambodians seek and receive quality health care with reduced financial burden through more sustainable systems.
How is this opportunity aligned with USAID strategy in Cambodia?
It is aligned with USAID's Country Development Cooperation Strategy (CDCS) and is mainly intended to deliver results under Sub-Intermediate Result (Sub-IR) 2.1.1, focused on improved health and child protection behaviors.
What results area is the primary focus (Sub-IR 2.1.1)?
The primary focus is Sub-IR 2.1.1: improved health and child protection behaviors. In practice, the awardee would be expected to design and implement interventions that measurably improve household and community behaviors linked to health and child wellbeing.
What types of behaviors is the activity expected to improve?
Based on the description, expected behavior improvements include preventive practices, early care-seeking, adherence to treatment, and other household and community behaviors that influence health outcomes and child wellbeing.
Does the activity address health service quality, or only public behavior and messaging?
It contributes to service quality to a lesser degree through Sub-IR 2.1.3, which targets improved quality of public and private sector health and social services. This suggests the activity is not limited to public messaging and may include work with service providers or systems to help ensure increased demand connects people to services that are safe, responsive, and higher quality.
What does "demand generation" mean in the context of this award?
Demand generation means increasing awareness, acceptance, and consistent use of appropriate health services. The activity is meant to complement other USAID health investments by motivating and enabling people to seek timely care and choose quality service options.
What kinds of strategies are implied by the opportunity description?
The opportunity points to research-informed communication and community engagement strategies designed to address barriers like misinformation, stigma, social norms, low risk perception, limited household decision-making power, and distrust of the health system.
Is this grant intended to build health facilities or pay for clinical services?
No. The description indicates the activity is not primarily about building infrastructure or financing clinical care directly. Its core value is in strengthening demand for quality health services through social and behavior change work.
How does this activity connect improved behaviors to reduced financial hardship?
The description links behavior change to earlier and more effective navigation toward quality care. Timely and appropriate care-seeking can reduce complications and help avoid the financial shocks associated with delayed or inappropriate treatment, supporting reduced financial burden over time.
What is the funding agency and issuing mission?
The funding agency is the U.S. Agency for International Development (USAID), and the issuing mission is USAID/Cambodia (USAID-Phnom Penh).
What type of funding instrument is being used?
The funding instrument is a Cooperative Agreement.
What does a Cooperative Agreement imply for implementation?
A Cooperative Agreement typically implies substantial USAID involvement during implementation. The description notes close collaboration on work planning, technical approaches, monitoring, and adaptive management.
Is this a discretionary funding opportunity?
Yes. The opportunity is described as a discretionary funding opportunity.
What is the Funding Opportunity Number (FON) for this grant?
The Funding Opportunity Number is 72044218RFA00003.
When was this opportunity posted and when was it originally due?
It was posted on October 11, 2017, and the original closing date was November 17, 2017.
What is the maximum award amount (award ceiling)?
The award ceiling is USD 10,000,000.
How many awards did USAID anticipate making?
USAID anticipated making one award, meaning a single lead implementer would manage the main scope of work.
Can the lead implementer work with partners?
The description indicates that a single lead implementer would manage the main scope of work, often with partners or subcontractors if needed.
Who is eligible to apply?
Eligibility is listed as unrestricted, meaning it is open to any type of applicant entity, subject to any additional eligibility clarifications in the full announcement.
What is the geographic focus of the activity?
The activity is focused on Cambodia.
How does the activity relate to other USAID health investments?
It is intended to complement other USAID health investments by creating stronger demand for quality health services, so that other investments in services and systems are more likely to be used appropriately and consistently.
What is the overall intent of the opportunity in plain terms?
The overall intent is to fund one implementer to run a large-scale social and behavior change activity in Cambodia that primarily improves health and child protection behaviors and also supports improvements in service quality by directing increased demand toward better care, contributing to more sustainable systems over time.
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