Opportunity Information: Apply for 72044218RFA00003

The USAID Cambodia Social and Behavior Change Activity is a USAID/Cambodia health-focused grant opportunity designed to help more Cambodians seek out and use quality health care while experiencing less financial hardship, largely by strengthening the sustainability of the overall health system. The central idea is that better health outcomes are not only driven by the availability of services, but also by whether people understand, trust, and choose to use those services in a timely way. Because of that, the activity emphasizes social and behavior change approaches to influence healthier decisions and encourage appropriate care-seeking.

The opportunity directly supports USAID/OPHEs Project Appraisal Document (PAD) objective: ensuring Cambodians seek and receive quality health care with reduced financial burden through more sustainable systems. It is aligned with USAIDs Country Development Cooperation Strategy (CDCS) and is mainly intended to deliver results under Sub-Intermediate Result (Sub-IR) 2.1.1, which focuses on improved health and child protection behaviors. In practice, that means the awardee would be expected to design and implement interventions that measurably improve household and community behaviors linked to health and child wellbeing, such as preventive practices, early care-seeking, adherence to treatment, and other behaviors that influence health outcomes. The activity also contributes, though to a lesser degree, to Sub-IR 2.1.3, which targets improved quality of public and private sector health and social services. That secondary link suggests the activity is not limited to public messaging alone; it may also involve working with service providers or systems so that the increased demand generated by behavior change work connects people to services that are actually safe, responsive, and higher quality.

A defining feature of the opportunity is its demand-generation purpose. The activity is meant to complement other USAID health investments by creating stronger demand for quality health services, meaning it aims to increase awareness, acceptance, and consistent use of appropriate services. Rather than building infrastructure or financing clinical care directly, the core value-add is likely in research-informed communication and community engagement strategies that address barriers such as misinformation, social norms, stigma, low risk perception, limited decision-making power in households, and distrust of the health system. By shifting these factors, the activity intends to help people not only adopt healthier behaviors, but also navigate toward quality care options earlier and more effectively, which in turn can reduce complications and the financial shocks that come with delayed or inappropriate treatment.

Administratively, this is a discretionary funding opportunity issued by the U.S. Agency for International Development (USAID), Cambodia Mission (USAID-Phnom Penh). The funding instrument is a Cooperative Agreement, which typically means USAID expects substantial involvement during implementation, such as close collaboration on work planning, technical approaches, monitoring, and adaptive management. The opportunity (Funding Opportunity Number 72044218RFA00003) was posted October 11, 2017, with an original closing date of November 17, 2017. The award ceiling is USD 10,000,000, and USAID anticipated making one award, indicating a single lead implementer would manage the main scope of work, often with partners or subcontractors if needed. Eligibility is listed as unrestricted, meaning it is open to any type of applicant entity, subject to any additional eligibility clarifications in the full announcement.

In short, this opportunity funds one implementer to run a large-scale social and behavior change activity in Cambodia that primarily improves health and child protection behaviors and also supports improvements in service quality by ensuring that rising demand is directed toward better care. The overall intent is to help Cambodians seek and receive quality health services more consistently and affordably, contributing to a more sustainable health system over time.

  • The Agency for International Development, Cambodia USAID-Phnom Penh in the health sector is offering a public funding opportunity titled "USAID Cambodia Social and Behavior Change Activity" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001.
  • This funding opportunity was created on Oct 11, 2017.
  • Applicants must submit their applications by Nov 17, 2017. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $10,000,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
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