Opportunity Information: Apply for USDA WIC PRIL 2018
USDA PRIL for Enhancing WIC Services - 2018 is a discretionary funding opportunity from the U.S. Department of Agriculture (USDA), Food and Nutrition Service (FNS), focused on improving how Women, Infants, and Children (WIC) services are delivered and experienced by participants. The program supports the creation of a Participant Research Innovation Laboratory (PRIL) that will work with WIC stakeholders to support and evaluate locally initiated projects aimed at strengthening customer service related to WIC nutrition services. The overall intent is practical and service-oriented: identify, test, and learn what kinds of strategies, tools, and resources make WIC services easier to use, more welcoming, and more responsive, with a strong emphasis on improving retention among people who are eligible for WIC.
The award is structured as a cooperative agreement, which typically means USDA/FNS expects to be actively involved with the recipient during the project period rather than acting only as a pass-through funder. For this funding cycle, USDA anticipated making one award total, with an award ceiling of up to $2,000,000, covering the FY 2018 through FY 2021 period. In other words, this opportunity was designed to fund a single organization to serve as the central PRIL hub over multiple years, helping WIC local agencies develop and implement improvements and then rigorously evaluate what works.
The scope of work centers on supporting WIC local agency-initiated projects. Rather than requiring a one-size-fits-all national intervention, the PRIL model is meant to enable local WIC agencies to design and implement strategies tailored to their communities, while the PRIL provides research support, innovation capacity, and evaluation structure. The types of strategies contemplated include innovative tools and technical resources that improve customer service around WIC nutrition services. While the notice does not list specific interventions, the emphasis suggests improvements that could affect how participants interact with WIC clinics and staff, how services are scheduled or delivered, and how information and nutrition education are provided in ways that are convenient and respectful.
A key requirement is that proposed strategies focus on real-world WIC touchpoints: WIC service delivery sites (such as clinics or local agency offices) or retail environments where WIC benefits are redeemed. This highlights an interest in the participant experience from end to end, including both the administrative/service side and the shopping and redemption experience. The opportunity also stresses that strategies should acknowledge the social and cultural diversity of WIC participants and those eligible for the program, signaling that culturally responsive service delivery, language access, and sensitivity to different community norms and needs should be built into the design and evaluation of any improvements.
Eligibility for this opportunity was geared toward research-capable institutions, with eligible applicants listed as public and state-controlled institutions of higher education. The descriptive text also indicates that a public or private academic research institution or another non-profit research organization could serve as the awardee, reinforcing that USDA wanted an entity with strong research, evaluation, and implementation-support capacity. The funding activity category is Food and Nutrition, and the CFDA number associated with the program is 10.540.
Administratively, the opportunity was created on May 15, 2018, under Funding Opportunity Number "USDA WIC PRIL 2018," with an original closing date of July 16, 2018. In practical terms, applicants were expected to propose a multi-year plan for establishing and operating a PRIL that could partner with WIC agencies, help generate and test service innovations in clinic and retail settings, and produce credible evidence about which customer-service approaches improve satisfaction and help keep eligible participants engaged in WIC.Apply for USDA WIC PRIL 2018
- The Department of Agriculture, Food and Nutrition Service in the food and nutrition sector is offering a public funding opportunity titled "USDA PRIL for Enhancing WIC Services - 2018" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.540.
- This funding opportunity was created on May 15, 2018.
- Applicants must submit their applications by Jul 16, 2018. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $2,000,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education.
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